In today’s digital age, building a professional career is no longer something that begins only after graduation. Students of the Secondary Agricultural School in Opava (MSŠZ Opava) had the opportunity to learn how to create a strong personal brand on LinkedIn and leverage this professional network for their growth while still in school.
The lecture was led by Jiří Kratochvíl, an experienced expert in communication and marketing strategies from the company HRKo. He provided students not only with theoretical knowledge but also practical tips for building their own LinkedIn profiles.
LinkedIn – A Social Network with Real Career Impact
During the lecture, students discovered why LinkedIn is more than just a digital resume and how they can effectively use it to connect with companies, recruiters, and industry professionals. Jiří Kratochvíl focused on:
• Optimizing the profile – How to fill out each section to attract the attention of potential employers and partners.
• Content strategy – What to share as a high school student and how to position themselves within their chosen field.
• Key skills and experiences – What to include in the profile to increase the chances of attracting companies and shortening the hiring process (the so-called skip the line effect in HR).
• Building professional connections – How to network effectively with professionals, engage with posts, and stay active on the platform.
Practical Tips for Students: How to Get Ahead While Still in School?
One of the main takeaways from the lecture was that LinkedIn is not just for experienced professionals—students can start building their digital professional footprint while still in high school. Many companies actively look for young talent, and students can secure internships, practical training, or even future job offers through their LinkedIn presence.
Kratochvíl emphasized that the key to success is being active, building a quality network, and sharing valuable content. He also highlighted common mistakes young people make on LinkedIn and provided concrete recommendations on how to create a profile that stands out to recruiters and corporate specialists.
A Lecture That Opened New Opportunities
Students of MSŠZ Opava walked away from the lecture with practical advice and step-by-step guidance on how to get started on LinkedIn the right way. Many of them even updated their profiles immediately after the session. The event demonstrated that modern technology and social networks can be powerful tools for building a future career – and those who start early gain a significant competitive advantage in the job market.
A big thank you to Jiří Kratochvíl for his inspirational approach and valuable insights. We look forward to further collaboration and believe that students will soon become active LinkedIn users, developing their professional profiles with a clear vision for the future.
